In the eight months that Amazon has been taking pre-orders for today's release, the book has almost always been the top seller. So when you ask "how many books does it take to make sure you beat "Harry Potter".. we now know it's about 1.5 million.
But wait, there's more.
As soon as the book was released, Scholastic also gave us a "Deluxe Edition" ($54), A "large print edition" for the older pre-teens, and audio version on Cassette and CD.
Don't forget the box set.. all five past volumes in a cardboard sleeve. $72 for harcover, and $27 if you can live with paperbacks.
Amazon will also helping by linking to individual volumes, and merchandise.
The result is 5 "Potter" products in the top 10 early this morning.. currently only 6 of the top 20 and 4 in the top 10.
Funny, Amazon Associates program frowns on cross promoting and offering a bonus as an inducement to buy. Fortunatly for Amazone.. these clowns aren't in charge of the whole site. Everywhere you go there's links to something about Harry Potter.
Smart publsihers are finding all sorts of ways to link things together, and some are even bright enough to put books in places other than bookstores.
Yesterday, while listening to Dan Kennedy interview Joe Vitale, Dan saying "they ought to offer discount coupon's for book in the theatres.. all the hit movies have a book attached" I got thinking of the woman that compained that the Harry Potter parties were keeping her family from seeing "Charlie and Choclate Factory"
I wonder.. if all those kids lining up for Potter last night could have been allowed to hold their place in line while watching a special screening of the other movie at a premium price, would there have been room for a few more people in the store?