Saturday, July 16, 2005

Market Doubled 2002 to 2004

We keep seeing reports that the Potter series has increased reading and sales of other books... here's so hard evidence...

Last year, even without a new "Potter" book, overall revenue in the young-adult segment increased to $410 million, estimates Mr. Greco. In all, there were more than 21,000 new kids' titles released in 2004 -- double the number in 2002, according to R.R. Bowker in New Providence, N.J., which collects publishing data.

No comments: