We keep seeing reports that the Potter series has increased reading and sales of other books... here's so hard evidence...
Last year, even without a new "Potter" book, overall revenue in the young-adult segment increased to $410 million, estimates Mr. Greco. In all, there were more than 21,000 new kids' titles released in 2004 -- double the number in 2002, according to R.R. Bowker in New Providence, N.J., which collects publishing data.
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