Thursday, August 11, 2005

Building the better mousetrap

There's a lot of discussion about the "mousetrap" analogy with today. Most experts say that it doesn't matter how great your product (or story in the case of a book) is, the world needs to know about it.

JK Rowling's did write a nice story, and it was "found".. Depending on the version of the story you hear.

I come down in the middle. I believe that a great product is important, and that good marketing will kill a bad product faster. In fact, I think a great book is necessary just to talk about book marketing.

Here's another story about the start of the Harry Potter tale.


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