I'm here to:
- Try out new idea for marketing books
- Share my finding with authors that want to sell more books
- Network with other online promoters that would like to build their mailing lists
While I'm not a fan of Harry Potter, I do love books, and really like what the people at Scholastic are doing with this franchise. I think they are geniuses.
Imagine.. the largest first run ever for a book.. yet they have managed to convince millions that the book was so exciting that it was a good idea to wait in line in the middle of the night just to buy a copy.
If you have a book or business to promote, I hope you are paying close attention to the magic of Harry Potter. Study and emulate the best ideas... this is the best selling book ever. What more proof do you need that these ideas work?