Hundreds of authors have heard my stories from the last Harry Potter book launch.
To tell the truth, this blog is not just a fun way to document some of the thing I learn and observe from the Harry Potter phenomenon.. but also a great example for me to use in my speaking and coaching gigs.
You see, I only used a few of the tactics we teach authors when I first created this blog. And instantly, I got much more credibility on the web..
But I really don't think we're teaching the book stores.. I'll leave that to Scholastic
Now.. look at what BORDERS did.
http://www.barnesandnoble.com/flash/webcasts.asp?PID=16258&z=y
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